About Us
The creative minds behind the Chicken Road phenomenon
The creative minds behind the Chicken Road phenomenon
The journey of Chicken Road began in 2015 when our founder, Emily Chen, was stuck in traffic watching a chicken attempt to cross a busy street. This seemingly mundane event sparked a creative thought: "What if there was a game about the age-old joke 'Why did the chicken cross the road?'" That evening, the first sketch of Chicken Road was born on a simple coffee-stained napkin.
What started as a humorous concept quickly evolved into a serious board game design project. Emily gathered a small team of game enthusiasts, artists, and childhood friends in her garage to develop the first prototype. After countless playtest sessions, redesigns, and late-night brainstorming, the core mechanics of Chicken Road were established.
In 2017, we launched our Kickstarter campaign with a modest goal of $15,000 but were overwhelmed when we reached over $250,000 in just 48 hours. The gaming community had fallen in love with our quirky concept and strategic gameplay. Since then, Chicken Road has grown from a simple idea to a global board game phenomenon, now available in over 30 countries and translated into 15 languages.
Today, our team has expanded from the original garage crew to a dedicated studio of passionate game developers, but we maintain the same spirit of creativity, humor, and community that inspired the very first prototype. Chicken Road isn't just a game – it's a testament to how a simple joke can evolve into something that brings joy to people worldwide.
At Chicken Road, we believe that great games create more than just entertainment – they build connections, spark joy, and create lasting memories.
We design games that anyone can enjoy, regardless of age or experience level. Chicken Road embodies our philosophy that the best games are easy to learn but difficult to master, creating experiences that bring families and friends together across generations.
While we honor traditional board game mechanics, we constantly push boundaries with unique systems like our Dynamic Road and Flock Management mechanics. Every Chicken Road expansion introduces fresh ideas that surprise and delight our players while maintaining the core essence of the game.
We are committed to environmentally responsible production. From our FSC-certified game boards to plant-based game pieces and carbon-offset shipping, we ensure that Chicken Road's environmental footprint is as small as possible while delivering the highest quality gaming experience.
The brilliant minds who brought Chicken Road to life
Founder & Lead Designer
Emily's background in mathematics and love for puzzles brings the strategic depth to Chicken Road. Her ability to balance complexity with accessibility has been key to the game's wide appeal.
Art Director
Marcus transforms concepts into the vibrant visuals that define Chicken Road. His distinctive art style has created the iconic characters and landscapes that players instantly recognize.
Marketing Director
Sophia's innovative approach to community building has created the passionate fan base that surrounds Chicken Road. Her background in digital marketing and event planning keeps the game at the forefront of the industry.
Development Director
Hiroshi oversees production and expansion development. His meticulous attention to detail ensures that every edition of Chicken Road maintains our high standards of quality and innovation.
Since our launch, Chicken Road has reached significant milestones that we're proud to share
Awarded by the International Board Game Awards for excellence in family-friendly design
Available in over 30 countries and translated into 15 languages
Recognized by the Game Designers Guild for our Dynamic Road System
Reaching homes and game tables worldwide with continued growth
Through our sustainability initiative, matching one tree for every game sold
Successfully launched on iOS and Android with over 500,000 downloads
Chicken Road has received recognition from leading figures in the gaming industry
"Chicken Road represents the perfect balance of accessibility and strategic depth. It's rare to find a game that appeals equally to casual players and enthusiasts, but the team has achieved this remarkable feat. The expansion content continues to surprise me with its creativity."
Editor, Board Game Monthly
"I've been in the retail side of board games for 15 years, and Chicken Road is consistently among our top sellers. What impresses me most is how the team listens to player feedback and incorporates it into new editions. Their commitment to quality and innovation shows in every aspect of the product."
Owner, Tabletop Treasures
"As someone who designs educational curriculum, I've incorporated Chicken Road into our after-school programs with tremendous success. The game teaches strategic thinking, resource management, and decision-making in a way that's engaging and fun. It's a powerful learning tool disguised as entertainment."
Education Consultant
A glimpse into the creative process and life at Chicken Road Studios
Want to learn more about our games, upcoming releases, or career opportunities? We'd love to hear from you!
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